Understanding How ICANN's Next Round Could Benefit You

Why Apply for a TLD? Understanding the Next Round Opportunity

After years of anticipation, the Next Round of ICANN’s New gTLD Program is expected to launch in April 2026. This is a rare, once-in-a-decade opportunity for organizations, brands, institutions, and other entities to apply for their own top-level domain (TLD). 

The application process is high-stakes, requiring significant financial investment and planning. As ICANN requires all applicants to select an approved Registry Services Provider (RSP), choosing the right partner is one of the most critical decisions you will make. An RSP, such as Identity Digital, assists with the launch and operation of your TLD, helping you meet ICANN’s technical requirements. 

‍The Value of Operating a New gTLD

‍A TLD is more than just a string of characters; it’s a strategic digital asset that puts you in control of your corner of the internet. “A new gTLD can be a valuable asset whether it’s a brand or a generic extension,” according to Patrick Donaldson, Director of RSP Sales at Identity Digital. “For brands, it offers the chance to align directly with your organizational identity to create a trusted, seamless experience for customers.”

Whether you want to create a trusted space for your brand or launch a namespace for generic, geographic, or community use, a TLD gives you unparalleled control, enhanced credibility, and new revenue opportunities. “For generic terms, it opens the door to new market opportunities and gives communities, industries, or innovators a powerful way to build credibility online. If you have an idea for an extension that makes sense as a TLD, this program is a unique opportunity to grow your business,” said Donaldson.

‍Why Your RSP Choice Matters 

‍ICANN provides many helpful resources like an Applicant Guidebook (AGB) and Applicant Support Program (ASP). However, the most effective way to ensure a successful application is by partnering with a provider who has already proven they can handle the complexity required to launch and operate TLDs.

‍Identity Digital has extensive expertise managing 460+ gTLDs, ccTLDs, and dotBrands. We have successfully completed the two of the largest TLD migrations in history. Plus, our platform is built on modern, cloud-native AWS infrastructure for world-class security and stability. 

We are more than just a vendor–we are a strategic partner who can guide you through every stage of the process, from application to launch and ongoing operations. 

The time to prepare is now. To learn more about the Next Round or discuss your TLD application, contact us today at rsp@identity.digital or visit identity.digital/nextround.