Identity Digital is excited to announce that thousands of previously-reserved domain names will be released this summer, including one, two and three character .PRO domains! When Early Access Phase (EAP) kicks off on July 11th, tens of thousands of premium domain names will become available across our TLD portfolio.
For the first time ever, registrants can get their hands on one, two and three character .PRO domains–one of Identity Digital’s most popular extensions. See below for a small sample of the exciting inventory being released:
Given the limited characters, the number of unique domain names available for each domain extension is inherently limited. With limited inventory comes higher potential prices and, subsequently, higher returns on investment. In fact, 3 character .com domain names have a floor of $10K+, while 2 character .com domains typically fetch more than $1MM on the resale market.
Just how valuable can these domain names be? Well, look at the history. Many short-character premium domain names have sold for tens of thousands of dollars: e.cash sold for $70K and go.live sold for $75K, for example. Some have even sold for hundreds of thousands: for instance, the Meredith Corporation purchased my.life for $175K in 2020. Of course, there are also the “unicorns” selling for jaw-dropping amounts: in 2010, Facebook (now Meta) paid $8.5 million for fb.com.
At Identity Digital, we see this trend reflected in our premium domain sales. Short character domains accounted for over 50% of our premium revenue in 2022 alone. And, with an average of 60 – 70 short character premium sales a day, these new domains represent a valuable opportunity for our partners and entrepreneurs alike.
For entrepreneurs, this release provides the opportunity to claim highly valuable digital real estate as it’s hitting the market. With short premium domains, you can ensure your web address is not only easy to remember but also provides instant branding benefits. There’s only one tax.pro, for example, and owning this domain would instantly establish your credibility as a tax expert. Thanks to the rarity of these short domains, you can convey to your audience that you are legitimate and an established player in your industry (for instance, a.co is owned by Amazon & g.co is owned by Google).
Don’t miss out on the opportunity to participate in this historic release. Registrar partners can reach out to their account manager to learn how they can merchandise Identity Digital premium domains and participate in the Early Access Phase event. And those interested in securing a premium domain can contact their registrar to indicate interest prior to the release.