Crack the Code to Smarter Domain Search with AI-Enhanced Domain Engine

In a world where every click counts, the domain name a brand chooses is more important than ever. But as high-quality legacy domains become increasingly scarce, brands are struggling to find the right domain. That’s where Identity Digital’s Domain Engine comes in. Domain Engine is setting a new standard for domain searches and unlocking possibilities for registrars. 

Domain Engine simplifies the domain search process, guiding businesses toward the best available domain name options with smart suggestions. This already powerful solution is continuing to evolve alongside the fast-paced digital world, with new AI functionality, refined machine learning capabilities, and new features. Leveraging these advancements is your first step toward elevating your business and helping your customers establish their online identities.

Embracing a World Beyond Legacy TLDs

Businesses today want domain names that are relevant, memorable, and aligned with their brand identity. With so many choices available, the right fit is always out there. The challenge is helping customers discover it quickly.

Domain Engine solves that challenge by spinning across the full spectrum of TLDs: legacy, new, and ccTLDs. It matches customer intent and presents high-value options in every search. Whether someone is seeking a trusted legacy domain, an industry-specific extension, or a location-based option, Domain Engine ensures they see choices that fit their goals and keep them moving forward.

By presenting a wide mix of relevant domains from the very first search, Domain Engine reduces abandonment and makes it easier for customers to claim a name that supports their business without unnecessary delays or frustration.

Advanced Features of Domain Engine

Domain Engine is a powerful domain search solution with cutting-edge functionality to help boost your performance. Here are some key features: 

AI and Machine Learning Innovations

AI learns from customer inputs to provide better, more accurate results. Domain Engine integrates this powerful technology into its existing, robust search engine to continuously refine its search logic and offer highly relevant recommendations to customers. As customers search various keywords to find an available domain name, Domain Engine will populate the search results with a range of creative and suitable options.

While traditional search suggestions might only include a few basic keyword combinations, Domain Engine’s intelligent search logic, powered by machine learning, offers creative combinations on both sides of the dot to ensure that every search gets your customer one step closer to finding the perfect domain name. Based on the customer's search behavior, Domain Engine identifies industry-specific TLDs and powerful keywords that align with their search intent, continuously improving the accuracy and relevance of the results through ongoing machine learning enhancements. 

In addition to these AI-driven innovations, Domain Engine offers enhanced API functionality that further elevates the user experience. Capabilities like enhanced session ID handling and contextual data inputs allow customers to provide more context about what they’re looking for, leading to even more personalized and accurate domain suggestions. This seamless integration with your existing interface reduces friction, increases conversions, and ensures a smooth, uninterrupted experience for your customers as they browse keywords and add domains to their carts. 

Language Support Expansion

The right domain can enable businesses to reach a global audience, so it’s vital for you to offer a global experience to your clients. Domain Engine has expanded language options to better support non-Latin scripts with Mistral AI, so your international customers won't be limited. Along with geotargeting features that provide location-specific TLD suggestions, these enhancements open up your platform to diverse markets across the globe.

Benefits for Registrar Partners

Implementing Domain Engine for your domain search can provide you with a range of benefits to support your overall success as a registrar, from immediate cost savings to future growth potential. 

Cost-Effective Scaling and Revenue Growth

Building a custom search solution is costly, creating challenges for registrars and resellers of all sizes. Domain Engine eliminates that burden by letting you rely on Identity Digital’s well-established search infrastructure, providing up to 500,000 AI search requests per month at no additional cost. This allows you to scale seamlessly, reduce technical workload, and focus resources on promoting your business and expanding customer service.

At the same time, Domain Engine drives new revenue opportunities by increasing the likelihood that customers will purchase—and renew—domains relevant to their needs. Its customization features, such as contextual TLD recommendations through the “hints” feature and vertical-specific mappings, surface domains that align closely with a customer’s search intent. For example, if someone searches with a term like “law,” Domain Engine can highlight TLDs such as .lawyer or .attorney, improving both relevance and conversions.

By displaying highly targeted options, Domain Engine not only helps customers find domains faster but also enables upsell and cross-sell opportunities. Showcasing complementary domains encourages bundle purchases, increases margins, and boosts the adoption of value-added services (VAS). Together, these cost efficiencies and revenue-driving capabilities position your platform to scale profitably while competing more effectively in a crowded market.

Enhanced Domain Merchandising and Customer Satisfaction

As a registry-neutral solution, Domain Engine empowers you to merchandise hundreds of TLDs across registries. With Domain Engine, you can: 

• Engage different niches with industry- or location-specific TLD suggestions
• Meet the needs of multiple new audiences with a single search tool

High-quality suggestions on the first search speed up your customers' domain search process, helping them more quickly purchase their new domain name. 

The refined search process not only helps customers find what they need but also positions your company as the go-to destination for cutting-edge domain name services. As customers expand their digital identities, they’re more likely to return to your platform, boosting satisfaction and retention over time.

Competitive Edge in the Market

Search tools are constantly improving as machine learning and artificial intelligence evolve. Identity Digital is dedicated to continually incorporating the latest developments into Domain Engine, so you never have to worry that your search solution is out of date. Domain Engine's ever-improving AI functionality helps to optimize your search experience and provide the best results available. 

What truly gives you a competitive edge is the ability to customize Domain Engine’s settings and implement it in ways that align with your specific business needs. This flexibility ensures that your search results are tailored to your unique audience and business model rather than being a one-size-fits-all solution. By adapting Domain Engine to your requirements, you can deliver a distinctive experience that differentiates you in the market.

Proven Success in Real Applications

Domain Engine’s API is already a trusted solution for dozens of registrars and resellers. A recent test at Name.com indicated that Domain Engine outperforms the competition across several key metrics. 

Compared to a leading competitor in an A:B test, Domain Engine generated: 

• A 105% increase in conversions per search
• A 73% increase in total revenue
• A 273% increase in registrations and five-year lifetime value

Reimagine Domain Search With Identity Digital’s Domain Engine

Domain Engine was built to help domain sellers like you embrace the latest evolution in domain name taxonomy by making relevant domains more visible and accessible to a global audience. And with each upgrade and evolution, Domain Engine allows you to remain at the forefront of your industry. 

Contact the Identity Digital team today to discover how Domain Engine can upgrade your user experience and enhance your search. 

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Sources: 

1. Forbes Advisor. Top Website Statistics for 2024. https://www.forbes.com/advisor/business/software/website-statistics/#sources_section
2. Domain Tools. Domain Count Statistics for TLDs. https://research.domaintools.com/statistics/tld-counts/
3. ICANN. About the Program. https://newgtlds.icann.org/en/about/program